Convincing someone to make one of the biggest purchases in their life isn't easy. As a real estate agent, you must address buyers' concerns while connecting them to the right property. A prospective buyer will only purchase a home if he or she believes it's the best property for their needs. You can increase your chances of success, however, by following the six sales tips listed here.
Staging homes before presenting them to prospective buyers is a simple and effective way to boost sales. This involves cleaning and updating the home so it's more appealing to prospects. Removing personal effects like family photos and replacing them with modern artwork, for instance, can improve a prospective buyer's perception of the property. To put the importance of staging into perspective, statistics show that staged homes sell up to 72 percent more quickly than their non-staged counterpart.
#2) Take Video
You can make your real estate marketing campaigns more effective by using video. A study conducted by the National Association of REALTORS (NAR) and Google found that 86 percent of home buyers use video in their decision-making process. Video allows prospects to view the interior and exterior of a home without actually visiting the property in person. So, consider making video tours of properties and publishing them online. You can publish real estate videos on YouTube, your website, listing service, social media and elsewhere.
#3) Make Yourself Available
Buying a home is a complicated and oftentimes confusing process. When a prospect has a question, he or she will probably attempt to call you for an answer. If the prospect is unable to reach you, however, he or she may choose a different real estate agent with whom to do business. To prevent this from happening, make yourself available to prospective buyers by providing them with your office phone number, cell phone number and email address. Let them know that they contact you anytime they need. And if you miss the prospect's call, call them back as soon as possible.
#4) Real Estate Coaching
If you really want to take your real estate profession to the next level, consider a coaching service. There are professional reach estate coaches who provide the tools, training and education needed to help agents succeed. Tom Ferry, for instance, uses highly effective coaching techniques based on the experience of more than 30,000 real estate agents. A real estate coach will teach you the exact steps to generating sales.
#5) Touch Up the Lawn
Don't underestimate the importance of an attractive lawn when selling a home. Since it's the first thing a prospect sees when approaching or driving by a home, it will influence their buying decision. Some studies suggest that an attractive landscape can increase a home's value by up to 15 percent. For real estate agents, this means you'll earn more money while selling the home in less time by investing in an attractive landscape.
#6) Research the Neighborhood
Prospective buyers are interested in more than just the home; they are also interested in the neighborhood. Therefore, you should research the neighborhoods in which the homes are located. Find out how many other homes they contain, the average price of the other homes, ease of access to nearby stores and more. Using this information, you can make your homes more appealing to prospective buyers.
These are just a few tips to sell more home. By integrating them into your real estate sales strategy, you'll convert more prospects into buyers.