In the era of the internet, businesses are now more likely to invest in online advertising methods. Marketers spend millions of dollars on the latest advertising tricks and techniques. Entrepreneurs are spending days and nights in their efforts in improving their website design and development, search engine optimization and other marketing tactics.
But traditional advertising methods are still effective for your business. You can’t afford to ignore these tactics.
The adage “traditional advertising is dead” simply isn’t true! It is very much alive. It’s still one of the most effective and efficient ways of reaching a mass audience; that’s why it’s called mass media.
So what is traditional marketing? Here’s the definition from Marketing-Schools:
“Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.”
You might say to yourself, “I have an online business, so I have no need for traditional marketing.” But it provides you with a lot of opportunities you might be missing out on.
According to one study, 72% of people deemed traditional sources as more trustworthy compared to digital methods.
In another study, 47% of respondents believed traditional forms of advertising were effective, while only 18% thought the same about company websites.
The best thing? This type advertising enables you to interact with real people in real time.
In this article, you’ll discover 5 old school but effective traditional advertising methods that you can integrate into your marketing strategy to improve your marketing ROI.
1. Print Advertising
Print media may have declined, but there are still many lovers of the printed medium. For older, more educated, and wealthier classes of people, newspapers and magazines are still the preferred option in comparison to the digital version of the news. Magazine advertising can offer an ROI of 79%, expanding to 177% over 12 months.
Consider thinking outside the box when it comes to your printed media. Taking out ads in publications is one method, but you might also create presentation binders that you distribute at special events or conferences.
2. Billboards/Display Banners
Billboards and display banners are one of the quickest ways to connect with people. Since they are placed on roads and streets where people travel on a daily basis, they tend to make a memorable impression.
With this method, you can even reach remote locales where targeting customers would be impossible through other means.
3. Radio Advertising
Even in this digital era, people love to hear the radio. It’s the second most powerful medium in the United States, reaching 59 percent of the country’s population each day.
Gone are the days when a single radio channel was the only choice. Now, with the availability of several radio bands, the options are more widespread for businesses to catch the ear of potential customers.
4. TV Advertising
TV advertising has been playing a vital role for the businessmen ever since its invention. Brands spend millions of dollars on TV ads. According to a recent Nielsen survey, more people watch the Super Bowl for the advertising (51%) than for the game itself (49%).
With advancements in technology and more channels than ever, promotion on these channels has increased considerably. If you’re unsure how to get started, consulting with a TV advertising agency is an excellent idea.
5. Cold Calling
Building a healthy conversation with customers can be a fruitful option for many businesses in the long term. A simple phone call gives you the ability to make a true connection with your target audience. You’re 4.2x more likely to get an appointment if you have a personal connection with a buyer. Try to be specific in how you target your customers.
Whether you’re looking for a promotional strategy for your well-established business or still in the novice stage, traditional advertising techniques can deliver excellent results.
Be a smart marketer and integrate your traditional advertising with digital marketing. It will help your marketing strategy to reach even more audiences.
Do you use any traditional advertising method for your business? Please share your views in the comments.