It goes without saying that businesses thrive by selling products and services to customers. Expanding bases of customers is essential to growth. Mid- to large-sized businesses find it easier to draw in new customers as they are well-known by people throughout their locality, region, and field of business.
Larger companies also have more working capital to thrive and grow as compared to smaller businesses. They can easily find working capital to market their offerings, advertise new deals or products and services, and establish a strong web presence to spur those who browse the Internet to become interested in a particular company's offerings. Small businesses with mere handfuls of employees, low working capital -- if any meaningful amounts, at all -- and under-established Internet presences almost always find it difficult to attract new customers.
Following are several strategies to help small businesses draw in new customers. Implement these tools into your small business' operations to experience troves of new customers becoming interested in your small business' image, website, and products and services.
Develop and maintain a business-related Facebook page
Every single month, social media extraordinaire Facebook draws in slightly more than 1.85 billion -- with a "B" -- unique users every month. This incredible, nearly-unbelievable statistic fortifies Facebook as the most popular social media platform in today's technologically-reliant age. Using other social media pages can't hurt, although diversification should be put off until your small business' Facebook page is established.
Represent your business using its logo and pictures of its staff, store, and products. Include contact information including address, phone number, and owner name. Make sure your Facebook page has directions for finding your business' physical location so interested visitors can actually find their way to buying your products and services.
Draw customers in using Facebook posts
Simply having a Facebook presence is not good enough for drawing new customers in. Actively interacting with visitors and established customers alike is necessary for attracting visitors to your business' physical location. You must post and share business-related information that visitors may find interest in reading.
Facebook users visit the blue-and-white social media platform to browse educational, informational, and entertaining posts. Directly promoting products and services your business offers may actually shoo away customers, as Facebook is for pleasure, not promotion! When creating posts that fit the bill of educating, informing, and entertaining, it's recommended to post information about your business' physical location to attract visitors. Include address, particular directions to your store, and details or pictures of what your location looks like.
Create a killer website
To have a complete, all-around web presence, building and maintaining a quality website is essential to drawing customers to your small business. Including contact information like physical address and phone -- identical to that of your business' Facebook page -- directly correlates to customers finding your physical store location.
If your small business does not have expert web designers on its team -- and, face it... most don't! -- consider getting a web development professional to craft your site. By utilizing pre-made template sites such as WordPress and Drupal, expenditures related to website design will decrease significantly as compared to having a site built from scratch. Make sure that the site attracts and captures visitors' attentions within seconds, as attention spans of younger generations become shorter and shorter.
Provide a comfortable physical atmosphere at your location
Nice furniture, new products, a roomy or cozy feel, and air conditioning is essential to helping customers feel comfortable. If your physical company location is not enjoyable to spend time in, why would customers visit? Even if they did show up, they would be significantly less likely to stay at your store than they would at competitors' stores.
Utilize digital marketing to your business' advantage
Digital marketing is cheaper and more effective than traditional marketing and ads. Your business will save money while sending out promotions to draw customers in.
These strategies will help your small business capture customers' attentions, encouraging them to visit your business' physical location. Without drawing visitors into your store, competitors are highly likely to capitalize on your failure to draw them in. Put these tips and tricks to work to help your business experience success immediately.