Letter to the Editor

Sign needs to come down

Wednesday, January 18, 2017

Dear editor,

Soon after moving here from Vermont two years ago, one of my first exercise walks took me past Hacker Middle School. I was dismayed to see not one but two signs on the school building featuring the logo of the Coca-Cola company.

A more recent walk led me by the school once again and prompted me to write this letter. I object to a public school building being used in this manner -- as a site for a commercial company's advertising.

Several issues spring out here. These billboard-like signs imply endorsement of the Coca-Cola product by the school district. Additionally, beverages such as Coca-Cola are very bad for young, developing people to consume.

School districts across our country have pulled sugar-based beverages from in-school vending machines for this reason.

Rightly or wrongly, the presence of these signs on the facade of a public school building is wrong. Surely, School District 193 does not endorse Coca-Cola. Yet, a lay person might easily perceive that to the be the case.

These signs should be removed. The Coca-Cola company, no doubt, gave the school district something, (money perhaps?) in return for allowing its logo to be posted on the facade of a school building. But that does not make it right.

Thank you for listening.

-- Alan Gregory,

Mountain Home