Growing the traffic of a website takes more than just creating content. You need to take a variety of steps to ensure that your users can reach your site, your site is appealing, and you use tools to measure the growth of your traffic. Here are five steps to grow your website traffic:
1. Work on Your Website Quality
You need to check the weaknesses and strengths of your website. In addition to the user experience, a quality website also impacts your SEO ranking. According to Philip Singleton, the CEO of Kansas City Web Design, “ There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management, SEO for Growth will help you put it all together.” Therefore, emphasize the factors that search engines consider when determining your SEO ranking. These factors include the speed of your site, implementation of long-tail keywords, and mobile optimization. To ensure quick loading of your pages, be careful with large files, especially videos and photos that could be embedded or compressed. Search for any other places that could affect the usability of your website to prevent it from meeting the quality guidelines of Google. There are tools you can use to determine the areas of your website that require improving.
2. Guest Blog
If you are looking to market your website and increase traffic, guest blogging is an essential way of getting started. It will aid in spreading the word about your company. Even third-party publishing sites that are most authoritative let you link to the website of your company in your bio. This offers you a chance to generate quality backlinks and inform prospective clients about your company. You must not try to publish on just any site. Search for sites that rank highly and that focus on your particular niche since they have a high likelihood of reaching a broad readership. Generally, you should steer away from spammy sites that are full of ads. Instead, search for sites that possess plenty of social interaction and strong domain authority as well, since these will result in quality traffic. If a veteran in your industry knows of the site, then know that your audience is waiting for you.
3. Use Advertising Automation Tools
If your budget can allow it, hire a freelancer to do some of the work that is related to web traffic. This will offer you better results than doing it yourself. There are a variety of resources and tools that can aid in your mastery of central channels that generate web traffic. You only need to know where to search. Some tools can assist in the creation of PPC campaigns on Facebook and Google and automatically optimize keywords and bids to generate quality clients to the relevant site pages that will convert them to sales. There are also high-end resources that assist in facilitating SEO through automation of backlink monitoring, keyword research, and other factors that directly influence SEO rankings.
4. Update your listings
Third-party listings have a significant effect on your discoverability. There are various online directories available, and you should be sure that people who visit them are offered accurate company information and URLs. You should spend time visiting your listings on the various sites like Google and Yahoo. If you are yet to claim a listing, be sure to do it right away. This will ensure that clients get the correct information and links, irrespective of how they encounter your site. It will also give you an opportunity to check and respond to reviews.
5. Email Marketing
Targeting new clients is amazing, but your current customer base has a higher likelihood of returning to your site and buying more. They at times require reminding, and this can best be done via email marketing. Use email addresses you have obtained from paying clients, social media, landing pages to create tightly targeted lists. Concentrate on the email content depending on the position of a user in your conversion funnel, offering them useful information, headlines that are engaging, and links to pages where they can learn more. A well-targeted email can result in more revenue for your business. Such campaigns include emails that remind users who abandoned their shopping carts. These users have a 40.5 percent rate of getting back to the cart, and companies can recapture lost traffic and sales.
In addition to making a quality website, you need to guest blog, use advertising automation tools, update your listings, and market via email to grow your traffic. If you want more sales for your business, this is how to go about it.