We're in the heart of the Christmas season and the next few weeks will be critical to local businesses who rely on the seasonal trade traffic for their annual profit margins.
Remember that the people who run these small "Main Street" businesses, and the employees they hire, are your friends and neighbors.
It's easy to run to the mall, or the "big box" retailers, or just go online and let Amazon's robots fill your stocking, but don't overlook those small little stores tucked away here and there that just may very well offer something truly unique. Give them a chance before you go elsewhere.
Every year, the Chamber or the city's Economic Development Office launch shop local campaigns. Every year, we encourage people to shop local. And every year people run to Boise.
Considering the price of gasoline, and the traffic and the crowds, if you buy anything there you could have gotten here it wasn't worth it.
In Mountain Home, you can get from one side of town to the other in five minutes. You can almost always find a parking spot closer than the long walks through the acres and acres of asphalt at the malls.
And when you get to that little store here in town, you'll probably find someone who knows you and is glad to see you, whether you buy anything or not. Old friends saying hi.
Beyond family, the greatest riches in the world are friends. So when you support your friends by shopping locally, you help them, you help the local economy, and everyone is richer for it in the long run.
Put an effort into shopping locally. It's a gift you can give to the entire community.
-- Kelly Everitt